Advisory doesn’t fail because advisors lack skill — it fails because firms lack structure.
We built Leaders in Business after seeing the same pattern repeated across accounting firms. Advisors were trusted. They were capable. They were already having strategic conversations.

But without a clear system, those conversations stayed informal, inconsistent and often undervalued. Clients left with good ideas but without clarity on priorities, decisions, or what came next.

Accounting trains you to be technically excellent. It rarely trains you to lead strategic conversations in a way clients can understand, act on, and rely on over time.

So we built what we wished existed inside practice. A deliberate way for advisory to be delivered clearly, consistently and in a way clients can trust.

Building a strong advisory offering doesn’t happen by chance. By combining a structured advisory platform, practical training and ongoing community support, we help firms embed advisory as a repeatable, scalable service, delivered with confidence, clarity and consistency.