In this first episode of a new 12-month series on Accountants Daily Insider, our Managing Director, Brent Szalay, joins co-host Imogen to unpack what “advisory” really means for modern accounting firms – and why so many are still missing the mark.
Across the series, Brent will share practical insights drawn from his experience working with firms to move beyond compliance and into more strategic, client-focused advisory services.
![Brent Szalay IG[63]](https://leadersinbusiness.com.au/wp-content/uploads/2026/03/Brent-Szalay-IG63-819x1024.jpg)
In this episode, they explore:
- What advisory actually means in practice
- Why many accountants aren’t truly delivering it
- The importance of understanding and listening to clients
- The impact of being proactive and strategic, rather than reactive
- Brent’s first “game-changer” move for firms starting their advisory journey
https://www.accountantsdaily.com.au/tax-compliance/21874-what-the-f-is-strategic-advisory
Direct listen here
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